Unlocking Business Growth: The Strategic Advantages of SWaM Certification

In today's competitive marketplace, small businesses continually seek avenues to distinguish themselves and access new opportunities. One powerful yet often underutilized tool is the Small, Women-owned, and Minority-owned Business (SWaM) certification. Beyond merely facilitating sales to the state, SWaM certification offers a multitude of benefits that can propel a business to new heights.​

On Monday, April 21, the Women's Business Center RVA is hosting an enlightening seminar titled "Benefits of SWaM Certification," led by Randy Brown, Business Services Manager at the Virginia Department of Small Business & Supplier Diversity. With a robust background that includes roles at General Mills, General Foods, and Colgate Palmolive, Randy brings a wealth of experience in marketing and business development. His tenure as a Certification Officer for SWaM and the federal Disadvantaged Business Enterprise (DBE) programs has equipped him with deep insights into the certification process and its strategic advantages.​

What You Will Learn:

• Comprehensive Understanding of SWaM Certification: Gain clarity on what SWaM certification entails and the criteria for eligibility.​

• Strategic Benefits Beyond State Contracts: Explore how SWaM certification can open doors to partnerships, enhance credibility, and provide a competitive edge in various markets.​

• Navigating the Certification Process: Receive step-by-step guidance on how to successfully apply for and obtain SWaM certification.​

This seminar is an invaluable opportunity for small business owners aiming to leverage certification as a strategic asset for growth and sustainability. Randy's commitment to empowering small businesses stems from his belief in their role in creating generational wealth and positively influencing future generations.​

Event Details:

• Date: Monday, April 21

• Time: 11:000am

• Location: Women's Business Center RVA​

Don't miss this chance to unlock the full potential of SWaM certification for your business. Reserve your spot today and take a significant step toward strategic growth.