Build Systems That Support Your Growth

Choosing the right tools to support your business is no small task—especially when it comes to customer relationship management (CRM) systems. Without clear guidance, software that’s meant to make life easier can often create more confusion and inefficiency. That's why the Women’s Business Center RVA is excited to host Samantha Dillenback for an insightful seminar, CRM Basics and Best Practices, on April 29.

In this session, Samantha will break down CRM essentials—starting from the very beginning. Whether you’re wondering what exactly a CRM is, trying to choose the right platform, or looking for ways to set up workflows that actually streamline your day-to-day operations, this seminar is designed with clarity and practical action in mind.

What You’ll Learn:

✔️ What a CRM is and why it matters for your business growth
✔️ How to choose the right CRM for your unique needs
✔️ Best practices for setting up your CRM to support your goals
✔️ How to create automated workflows that save time and reduce stress

With more than a decade of experience in operations and leadership development, Samantha has helped countless teams align, simplify, and build systems that support people—not just processes. Her passion lies in helping business leaders unlock their team’s full potential through operational excellence.

If you’re ready to stop feeling overwhelmed by technology and start using tools that genuinely enhance your business, this seminar is for you.

📅 Date: Monday, April 29
🕦 Time: 11:30 AM - 1:00 PM
📍 Location: 1510 Willow Lawn Drive, Richmond, VA 23230

🔗 Reserve your seat today and lay the foundation for smarter, more streamlined growth!

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